MICHAL SIMON
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hometalk diyers

Collaboration With Hometalk 
Cooperation with Hadar Neeman

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In this collaboration with Hometalk, we developed an online platform for DIY projects, we designed a mobile app for “DIYers”.
DIYer (Do It Yourself-ER) is Someone who makes, services or fixes things that are normally done by professionals in that particular field.
Researching our users we focused on three main age groups:

  • Ages 24-44- (52% of DIYers) making projects following big life changes in their lives like buying a house and having kids.
  • Ages 35-54- already own a household and trying to find ways to improve it and increase energy efficiency.
  • Ages 55 and over - taking on DIY projects for things like household repairs, and preparation for growing older in their homes.
Try the prototype here:
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